Taking your website to the world
2002
By Barb -
on Tue Jul 20 2010
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Every day at bka we help New Zealand exporters reach out to their customers around the world.
Here are some of our top tips for building a successful international web presence.
Open the door
A customer visiting your website is opening the door to your
business. Ensure they can see what you are offering
immediately. A Flash intro page can be an irritating obstruction to
someone who is taking a first quick look.
Support your brand proposition
When someone looks into your site, the look, the content, and
the functionality should all be consistent with your overall brand
positioning. If you are exporting, "international' is automatically
a brand attribute. You should aim for a site that is of a quality
similar to that of your best international competitors.
Have content that connects
Provide the information your customers want. Sounds
obvious, but many sites require customers to dig to find basic
product information. Content should be concise, scannable and
above all pertinent.
Make them feel at home
Make sure it is easy for customers to see your
credentials. They have to feel confident about doing business
with you.
Keep them with you
Useful tools such as currency converters or support blogs,
ensure it is easy for customers to stay on your site.
An exemplary website is the foundation of your online presence.
But wait, there's more! New ways of connecting with customers
emerge every day from iPhone applications to Widgits to serious
software, to integrate stock and accounting systems with your
ecommerce site. We help you choose the innovations that will
deliver the greatest benefit to your business.
Please give us a call. We want to help you take your
business to the world.
export web business