On the online field for a Rugby World Cup Score!
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By Barb -
on Wed Aug 11 2010
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The Rugby World Cup is one of the top five sporting fixtures in the world. When New Zealand hosts the Cup next year, New Zealand businesses will have a unique opportunity to sell themselves to a global audience. If you are not in game form and on the online field, you’re not in the game!
Taking a fresh look at your online presence today is as sensible as the All Blacks getting into training now – you want to be at peak performance when the heat is on.
Web site design
Start with a check of the design of your web site. If you
have used a cheap and cheerful template, you run the risk of coming
across as a cheap and cheerful business. If that is your
brand image, that's not a problem, but if your products or services
are in the higher value/higher price market, your web site should
reflect that.
Investment of a few thousand dollars in quality web design so that
your site supports your brand values, is an investment worth
making.
Check the details
Increase your searchability with close attention to the visible
content of your pages - and those 'behind the scenes' details, such
as your meta-tags. What will someone coming to Rugby World
Cup 2011 be looking for? "Best day trips from
Auckland?" "Luxury lodge near Christchurch"? "Home stay
Wellington rugby lovers"? If your content and items such as
meta-tags are developed to address the information interests of the
people you to talk to, you will make it easier for search engines
to bring them to you.
Think mobile
If you are in London or Tokyo or Buenos Aires now planning your
World Cup trip, you are probably checking out the options on your
computer. Once you arrive in New Zealand, though, you are
more likely to use your iPhone or iPad to search for local
information. (Yes, the international rugby audience that will
be here will be fairly affluent - you can assume many of them will
be using an Apple iSomething.) It is relatively easy to
create a simple iVersion of your website, and have your server
detect iPhone or iPad users, so it can deliver your information in
an iFriendly format. If you are a Courtenay Place or Mt Eden
restaurant, for example, you will want your iSite to include a map
so that it is easy for someone leaving Eden Park or the Westpac
Stadium to find their way to you. You will also want your
phone number right up front so you can be called to check if a
table is available.
If you have an iPhone, enter www.bka.co.nz into your browser and see the
simplified version of our site that you receive.
helpful tips web business