The Auckland Theatre Company's new website is a visual feast with stunning imagery, strong typography and well-thought out design elements at every level.
The bka team successfully met the challenge of translating a complex matrix of Shows, Seasons and Events into a simple and user-friendly subscription process - for both the website visitors and the ATC admin staff.
This from the Audience Connection's Vicki Allpress-Hill, New Zealand's leading online arts marketing consultant: "you have done a superb job on this website from a best practice point of view. I'll tell you a few reasons why. Conversation with the audience is at the forefront. Show information and booking options prominent for the user. Strong and prominent navigation with intuitive tab labeling, easy for people to share content and join your social media communities at a single click. You tell me "why" I should give you my email data - what's in it for me. Design of home page makes it easy to change the site's look & feel without redevelopment/design costs via your existing imagery."
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We’ve received so much really good feedback about the website already – that it looks great, it’s engaging, it’s really simple to navigate around and best of all, the subscription ordering pipeline is really easy to use. Our pricing and packaging is really complex; rewarding people for their frequency of attendance, the size of groups and for booking in advance but you wouldn’t know how complicated the backend is by purchasing through the front end.
YOU NEED JAVASCRIPT TO RUN THIS SITE. PLEASE ENABLE JAVASCRIPT IN YOUR INTERNET OPTIONS.