The Auckland Theatre Company's new website is a visual feast
with stunning imagery, strong typography and well-thought out
design elements at every level.
The bka team successfully met the challenge of translating a
complex matrix of Shows, Seasons and Events into a simple and
user-friendly subscription process - for both the website visitors
and the ATC admin staff.
This from the Audience Connection's Vicki Allpress-Hill,
New Zealand's leading online arts marketing consultant: "you have
done a superb job on this website from a best practice point of
view. I'll tell you a few reasons why. Conversation with the
audience is at the forefront. Show information and booking options
prominent for the user. Strong and prominent navigation with
intuitive tab labeling, easy for people to share content and join
your social media communities at a single click. You tell me "why"
I should give you my email data - what's in it for me. Design of
home page makes it easy to change the site's look & feel
without redevelopment/design costs via your existing
We’ve received so much really good feedback about the website already – that it looks great, it’s engaging, it’s really simple to navigate around and best of all, the subscription ordering pipeline is really easy to use. Our pricing and packaging is really complex; rewarding people for their frequency of attendance, the size of groups and for booking in advance but you wouldn’t know how complicated the backend is by purchasing through the front end.