Fusion5 is a leading business solutions company based across New Zealand and Australia delivering services that really make a difference. They believe in strong partnerships and collaborative innovation; through their expert leadership they continually help companies improve the way they do business.
Here at BKA, we undertake every new project with one question – what is the why? When partnering up with Fusion5, we undertook interviews with their staff, across various teams, to fully understand each section of their business. From our extensive research, we set the following project goals:
- attract new business
- educate existing clients
- showcase Fusion5 as an industry leader and ideal partner
- attract talented staff to add to their stellar team
- customise their content offering for the two key markets – NZ and Australia
And of course. to create a site that they are proud of which embodies the essence of who they are and what they do beautifully and with personality!
In order to deliver the above objectives, we:
- created an equally beautiful and professional looking site, spicing up their current branding and pushing it to new limits
- focused on UX to help both new and existing clients navigate simply around the site and find the information they are looking for whilst enjoying their visit
- utilised strong CTA’s, filtering options and interactive design elements to keep the journey exciting and visually stimulating
- created two separate sites that are managed within a singular Umbraco instance to make the day to day management of both websites a breeze for their internal team!
We made it possible for Fusion5 to localise content that was specific to either New Zealand or Australia without having to rework everything first. The addition of geolocation and tagging helps direct users to the most relevant content for them, boosting the awareness of Fusion5 as a partner that truly understands you and your needs.
We also created custom job application forms in-site (goodbye pricey job listing websites!) as well as integrated with a custom form builder, allowing Fusion5 to create gorgeous forms that push data into Eloqua on the fly – we all know that when it comes to your customers and clients, the more you know the better you can help them – now Fusion5 have information and insight in spades!
BKA are one of the leading Umbraco partners and our expertise in this world-leading CMS is exceptional; we continually strive to push the limits and innovate in this space for our clients.
We are so proud of what our partnership with Fusion5 has produced! This is just the beginning of an exciting venture as we continue to work closely with Fusion5 to fine tune each and every aspect of the site and to quickly identify and embrace new opportunities to grow their market share into the future.