Giltrap Group

The Giltrap Group own and operate 7 retail dealerships, representing 14 different brands, and employing over 500 staff.

bka has effectively streamlined numerous dealers, brands and aims over multiple websites, as well as developing tools to improve processes internally. Digital strategy goes way beyond websites.

Website

An intuitive vehicle search feature, “My Giltrap” member section, news & video libraries and very cool social media initiatives - all focused on reaching the relevant audiences, retaining the integrity of dealerships, increasing sales across the group and positioning Giltrap and the hub of all things motoring in New Zealand.

Other cool technical features include:

  • Database synchronisation and integration (Datamotive and Autogate)
  • Fuel saver API Integration
  • JavaScript & AJAX

We're very happy with the outcome of working with bka, and are genuinely pleased with the Giltrap.com product they designed and built for us. The website is a very valuable tool for us, and we now have a new opportunity to communicate with our customers interactively. bka were very good to work with, and I recommend them to anyone wanting to push the boundaries ...

MICHAEL COPE, MARKETING MANAGER, GILTRAP GROUP

Subsites

A very large-scale development using one CMS (Umbraco) the hub for over 10 separately branded sub dealership sites. Aggregated news approval system from sub site CMS to main CMS.

Sales Reporting Tool

Hooking into their third party system, this tool enables Giltrap management to see a snapshot of sales activity or delve in further for detailed statistics.

  • Integrated with third party system
  • View information by dealership, or by an individual salesperson within a dealership
  • Information includes: number of prospects, test drives, proposals and sales
  • Report itself can be viewed in 2 ways: month to date and year to date
  • Different graph formats including styled bar graphs and pie diagrams to give ‘one second’ snapshots of the important measurables
  • Listings attractively presented with large gallery images

bka have done a number of projects with us. They deliver on time work of the highest quality and they can make any concept look great on a web page. Their staff are easy to work with and even the boss gets involved with concepts and ideas for our sites and projects. They recently have been working on some internal reporting dashboards for a number of our businesses and we are very pleased with the results to date.

BLAIR OLLIFF, GROUP FINANCIAL CONTROLLER, GILTRAP GROUP

Facebook Apps

bka designed and developed a beautiful competition app that can be re used and customised (via Umbraco) by Giltrap whenever they like. The launch of the Facebook competition has seen Giltrap's followers grow and continue to grow in significant numbers (30k+) and the information gathered from reporting is extremely valuable.

Email Marketing

bka integrated the third party email marketing system Minerva Mail into Umbraco, allowing Giltrap admin to create & send out newsletters in the same place they update their website.

This technical integration earned us 1st place at the International Umbraco Awards for Technical Integration Excellence!

At the click of a button Giltrap can select news items, cars, images etc. from their website to feature in their newsletter. Putting in content is easy and the output is a beautifully branded email template.

In Umbraco, Giltrap can manage subscriber lists, as well as view full reporting including opening rates, tracked links etc.

We were impressed with their integration of a full email marketing suite into the back office of Umbraco. Editors were able to create send and manage their campaigns directly from the back office without the need to interact with the third party tool directly.

PETER GREGORY, UMBRACO HQ

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